Lex Brodie's Opens Caveman Fit Club To Increase Employee Fitness

LB Cave Fit

LB Fit Cave

- Pictured above: Queen Street facility was inspired by UHA Health Insurance  /  Photo credits: Walter Kinoshita, UHA -


Honolulu, HI (Jan. 29, 2015) – Lex Brodie’s Queen Street location will open an Employee Appreciation Cave – also known as the Caveman Fit Club – on Sunday, Feb. 1.

The 2,400-square-foot facility houses a variety of fitness equipment to provide what was most desired and would be most utilized by the staff of 40 at the Queen Street location. All 100 Lex Brodie’s employees from any location are welcome to use the Caveman Fit Club, as well.

The Caveman Fit ClubThe Caveman Fit Club features:

  • Basketball half-court with college-height hoop
  • Treadmill
  • Elliptical
  • Stationary bicycle
  • Heavy punching bag
  • Playground-style drinking fountain
  • BBQ gas grill
  • 55-inch flat-screen television

Scott Williams, Lex Brodie’s executive director, said that they were inspired by the company’s long-time insurer, UHA Health Insurance (UHA), which helped them focus on employee wellness. When the Queen Street location recently reconfigured the work areas, they realized that the unused space could be transformed into a tangible employee benefit.

Williams explains, “Our employees are the key to our business success. We care about their well-being and want them to be as healthy as possible.”

LB Fit CaveLex Brodie’s also participated in UHA’s “The Biggest Loser” campaign in 2013 to encourage the employees of local companies to make healthy changes for life; the company’s three employees who participated lost a total of 73 pounds over a three-month period.

A focal point of the Caveman Fit Club is a scale that has been a fixture at the Queen Street location since the 1960s (pictured left). According to Williams, “It was a different era, but Lex himself was very concerned about the health of his employees and saw them as an extension of his family. He used to weigh his employees on this very scale and encourage them to get healthy if they gained weight! Lex, who lived until he was 98-years-old, was a role model for healthy living and surfed in Waikiki until he was 90!”

The company even developed a Caveman Fit Club logo: an “evolving” caveman –an animation of the actual Little Joe caveman of its logo – who evolves from unhealthy to healthy.

About Lex Brodie’s Tire, Brake & Service Company

Lex Brodie

Lex Brodie’s was founded in 1961 with the opening of Lex Brodie’s Tire Company; the flagship Queen Street store opened in 1964 where it still stands today. With locations also in Kalihi, Pearlridge, Waipahu and Kaneohe, Lex Brodie’s mission is to serve its customers and to make their day better, to grow each other as a team, to consistently improve and support the community and help protect the environment. In the famous words of its founder, “Thank YOU very much.”

For more information about Lex Brodie’s, visit lexbrodies.com.

About UHA Health Insurance (University Health Alliance)
UHA was founded as University Health Alliance in 1996 by a group of physician faculty at University of Hawai‘i John A. Burns School of Medicine. UHA provides medical, drug and vision plans to more than 4,700 Hawai‘i employer groups and over 56,000 members. As the only health plan in Hawai‘i founded by physicians, it was the first to offer preventive and wellness care focused health plans in the state, and now offers the largest physician and provider network in Hawai‘i. By meeting strict quality standards to ensure clinically sound decision-making that respects the rights of patients and medical providers, UHA received accreditation in Health Utilization Management through URAC, the independent non-profit that promotes healthcare quality. For information, visit uhahealth.com or follow @uhahealth on Twitter.