UHA Promotes Colorectal Cancer Awareness Month

UHA and American Cancer Society Aim to Decrease Stigma with Teen-Produced Videos for Colorectal Cancer Awareness Month
—Kalaheo High students take Juror’s Favorite PSA—

Kalaheo High School and UHA Cancer Awareness

Pictured: The first place winners of UHA's colorectal cancer video PSA contest, Kalaheo High School students, accompanied by their advisor, Kathy Shigemura, as CEO Howard Lee presents their contest winnings.

Honolulu, HI (March 8, 2017) – To increase recognition of March as Colorectal Cancer Awareness Month, UHA Health Insurance (UHA) joined with the American Cancer Society Hawai‘i Pacific to launch the 2017 “Duty Calls” Colorectal Cancer Awareness PSA Video Contest.

Kalaheo High School’s “This is For You Dad” was announced as the Juror’s Favorite at an event at the UHA headquarters on March 8. Judges determined that its entry did an excellent job of reinforcing the importance of screening in a meaningful and touching way.

Students Tesia Cale, Haylee Carroll, Emily Casey, Miriam Ha, Hayley Ikeda, Ami Kinnamon, Desmond Lum, Emma Mosher, Justin Pascua and Jessica Waiolama were advised by teacher Kathy Shigemura.

“I think it’s really important that they do community-oriented PSAs. They aren’t just doing it for a grade, but are doing something bigger than themselves to help others,” shared Shigemura, Kalaheo High School teacher and team adviser. “There is real value in that for their futures.”

Moanalua High School’s video “Beware and Be Aware” was selected as second place.

Kalaheo High School was also voted winner of the People’s Choice Award, a popular vote.

All 30-second PSAs – or public service announcements – submitted can be seen at wellness.uhahealth.com/duty-calls-colon-cancer-awareness.

UHA and the American Cancer Society Hawai‘i Pacific teamed to launch the high-school video contest to combat a culture of silence around colorectal cancer, as many people find the topic uncomfortable. The students were directed to create PSAs to encourage other teens to broach the subject with their parents, grandparents and other loved ones.

Colorectal Cancer is the third most common cancer, based on new diagnoses each year. While it is the second most deadly cancer with both men and women combined, it is also easily cured if diagnosed early. And a study just released by American Cancer Society researchers has found that new cases are occurring at an increasing rate among young and middle-aged adults. Ethnic minorities are disproportionately affected by colorectal cancer.

“Given the diversity of our population here in Hawaii, we feel a special responsibility to help educate the community about colorectal cancer and encourage screening,” explains Howard Lee, president and CEO of UHA. “Our goal with the video contest was to harness the enthusiasm of our young people to make an impact and help break down this barrier of silence.”

As Juror’s Favorite, Kalaheo High School’s team won $800 for its audio-visual program and a prize pack. For second place, Moanalua High School won $500 and a prize pack. As the People’s Choice winner, Kalaheo High School won $300 and a prize pack.

For more information, visit wellness.uhahealth.com/colon-cancer-awareness.

About UHA Health Insurance (University Health Alliance)
UHA was founded as University Health Alliance in 1996 by a group of physician faculty at University of Hawai‘i John A. Burns School of Medicine. UHA provides medical, drug and vision plans to more than 4,700 Hawai‘i employer groups and over 56,000 members, and has the largest physician and provider network in Hawai‘i. As the only Hawai‘i health plan founded by physicians, it was the first to offer preventive and wellness care focused health plans in the state, and now offers wellness consulting services. By meeting strict quality standards to ensure clinically sound decision-making that respects the rights of patients and medical providers, UHA received accreditation in Health Utilization Management through URAC, the independent non-profit that promotes healthcare quality. For information, visit uhahealth.com or follow @uhahealth on Twitter. 


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